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April 2009

Communication in the age of saturation, part 3 visual

Marketing April 27, 2009

In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people set up to manage their information overload. In the spirit of Henry David Thoreau’s quote, what I began by reading, I must finish by acting. I [...]

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Communication in the age of saturation, part 2

Marketing April 21, 2009

Is your communication effort designed to interrupt people? Think of the filters you put up around your world to manage the saturation of information and decisions you have to make. What percentage of today’s decisions do you make from a telemarketer, billboard, or yellow pages? Conversely, what decisions do you make from a friend’s recommendation, [...]

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Communication in the age of saturation, part 1

Marketing April 13, 2009

The goal of communication is to be understood. Typically, the first piece of communication advice is: know your audience. When you know your audience – their interests, their lingo, their needs – you better relate to their communication style. When you know their style you can write and speak in a way that they understand. [...]

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Emotion versus intelligence – the tortoise and the hare

Organization Behavior April 6, 2009

In a prior post I advocate emotional intelligence as a more important quality job interview criteria than a corporate or team culture fit. What is emotional intelligence or EI? And what does the EI vs. IQ debate mean? Where IQ intends to measure the ability to reason deductively or inductively. Much has come to light [...]

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