Organization Behavior
July 30, 2010
Organizations are, quite simply, made up of social interactions: groups of people. Organizations will not change if people do not change. There is no such thing as organization change, they don’t change, people change. All change: transformation, business process reengineering, technology implementation, mergers & acquisitions, Total Quality Management, Six Sigma, strategic planning or, if you [...]
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Marketing
July 28, 2010
Great post on Advertising Age website titled: Why Interruption Still Trumps Engagement. The key to the blog is the closing and I think it is worth your read because it gives yet another view of social media’s critics. The author, Mr. Jonathan Salem Baskin, states the social-media revolution is based on 3 assumptions: ads aren’t [...]
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