Communication in the age of saturation, part 3 visualPosted by Toby Elwin on Monday, April 27, 2009,
In :
Marketing
Communication in the age of saturation, part 2Posted by Toby Elwin on Tuesday, April 21, 2009,
In :
Marketing
Communication in the age of saturation, part 1Posted by Toby Elwin on Monday, April 13, 2009,
In :
Marketing
Emotion versus intelligence - the tortoise and the harePosted by Toby Elwin on Monday, April 6, 2009,
In :
Organization Behavior
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About the AΔ Consulting Logo
The logo represents a few aspects that continue to influence my approach.
- The triangle is taken from the Greek letter Δ known as Delta and Δ is used in science to denote change; in finance to measure the rate of change of an option value; and in economics to represent the macroscopic change in the value of a variable
- The Δ set in superscript is my reference to the power of change and the power that change has and read to the power of change.
- In music, a superscript Δ represents a major triad of 3 notes: the root, the 3rd above the root, and the 5th above the root. I have co-opted the triangle symbol to also represent 3 common change aspects of people, process, and technology or the project triple constraint of time, budget, scope.
Taken together to represent that any change has major consequence.
