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I look forward to share some items from my dusted-off, mental shelf.  Perhaps some of the presented views, recaps, and observations may find value in your dialogue - whether where you work or where you roam.

I also use the social media site Digg to comment and post stories in and around business and talent management.  Look for my most recent Digg stories on each page of this website.




Toby Elwin | @telwin

Browsing Archive: July, 2009

Diversity facade, part 2: diversity hijacked

Posted by Toby Elwin on Monday, July 20, 2009, In : Organization Behavior 

On 2 earlier blog posts I write 1) that motivation is the bottom-line success and 2) diversity is about opportunity. In this blog I want to dig into how diversity can
negatively affect motivation. 

First, let's look at 2 definitions*:
  • Of, relating to, or supporting broad social, political, and educational change, especially to redress historical injustices in matters such as race, class, gender, and sexual orientation.
  • Being or perceived as being overly concerned with such change, often to the...

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Twitter power - Sarah Palin and the tweet to sue the entire Internet

Posted by Toby Elwin on Monday, July 13, 2009, In : Marketing 

As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of Twitter and social media communication:


Late night, July 4, Sarah Palin uses Twitter to threaten to sue the entire Internet.

Sarah Palin's lawyer wrote that "we will be exploring legal options this week to address such defamation".  Sarah Palin has singled out blogger Shannyn Moore, [link to Ms. Moore's original blog post:  http://bit.ly/4DSUv3] and those who re-publish "this defamation", such...
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Competing values drive organization resistance

Posted by Toby Elwin on Wednesday, July 8, 2009, In : Talent Management 

Organizations, like people, develop.  A start-up has different organization qualities than a 25-year-old, Fortune 500 company.  As operations increase in scale and scope a start-up faces new pressures.  Each increase in production, staffing, or market share increases their operating risk.  What worked as a start-up company with a staff of 5 and $500,000 in sales can no longer manage the same way with a staff of 85 and $2.5 million in sales.


Frustration over organization culture, values, and co...
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Twitter is a waste of time

Posted by Toby Elwin on Wednesday, July 1, 2009, In : Marketing 

Twitter has changed the way people communicate.  The marketing world, as it was known, has been carpet bombed.  The rules have changed.  The roles have changed. 


In a series of earlier blogs I talk about communication in the age of saturation, so I won't repeat those points. However,  I will revisit one reality:  people don't trust marketing and public relations any longer.  Firstly, people want a clear value proposition articulated to their point of view, not from yours.  The features or ben...

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