Blog

I look forward to share some items from my dusted-off, mental shelf.  Perhaps some of the presented views, recaps, and observations may find value in your dialogue - whether where you work or where you roam.

I also use the social media site Digg to comment and post stories in and around business and talent management.  Look for my most recent Digg stories on each page of this website.




Toby Elwin | @telwin

Browsing Archive: September, 2009

Organization strategy and development - party like it's 1969

Posted by Toby Elwin on Thursday, September 24, 2009, In : Organization Behavior 

How do organizations survive? 

The only way an organization survives is to grow.  Like people, an organization grows and develops by developing new skills, knowledge, and abilities.  An organization's strategy is nothing without an organization's development. 


Most professionals have an image of what marketing, sales, accounting, or human resource professionals do, but fewer are naturally exposed to the specialists within each of those fields. 

Organization development is not only a specialis...
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Viral marketing and Twitter gone right - the comment & the blog

Posted by Toby Elwin on Friday, September 11, 2009, In : Marketing 

On my last
blog I received a comment I thought deserved a longer response than should be posted within the comment section.  So, I decided to pick up the comment and carry it onto a new post.

The blog comment david_becker: I disagree with this article as this is a "contest" and not a viral campaign. Before positioning himself as a expert I reccomend [sic] that the author should get some Marketing 101 lessons.

My comment [now expanded]: David - thank you for the suggestion that Adecco sponsor...

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Viral marketing and Twitter gone wrong - help Adecco recognize Adecco and win $100

Posted by Toby Elwin on Friday, September 4, 2009, In : Marketing 

Viral marketing happens when a story or idea takes off and spreads.  The story is spread, like a virus, from one person to another through Twitter, the blog world, email, and YouTube - to name a few.   

In the online community being the object of the viral campaign can bring instant fame, for free, but can you buy viral?  If you or your company are being talked about, linked to, tweeted, and blogged about, then other people are telling your story. 

Being viral is like being cool, but can you ...

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What Businesses Can Learn About Innovation ... a comment about the numbers

Posted by Toby Elwin on Thursday, September 3, 2009, In : Portfolio Planning 

Reposted from Stephen Shapiro's outstanding blogs on innovation:

What Businesses Can Learn About Innovation from Cultural Anthropology

August 25, 2009 by Stephen Shapiro, Vice President of Strategic Consulting, InnoCentive

My good friend, Jeff Salz, is a fantastic speaker and a Doctor of Cultural Anthropology. Lately we have had some fascinating conversations about what businesses can learn about innovation through the study of cultural anthropology.

To get things rolling,...


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