Marketing
August 4, 2010
Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog where he presents his case that brands have always had it correct: Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over [...]
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Organization Behavior
July 30, 2010
Organizations are, quite simply, made up of social interactions: groups of people. Organizations will not change if people do not change. There is no such thing as organization change, they don’t change, people change. All change: transformation, business process reengineering, technology implementation, mergers & acquisitions, Total Quality Management, Six Sigma, strategic planning or, if you [...]
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