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A key to why so many companies blow it in social media?

Marketing August 4, 2010

Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog where he presents his case that brands have always had it correct: Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over [...]

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Marketing interruption still trumps engagement, really?

Marketing July 28, 2010

Great post on Advertising Age website titled:  Why Interruption Still Trumps Engagement. The key to the blog is the closing and I think it is worth your read because it gives yet another view of social media’s critics. The author, Mr. Jonathan Salem Baskin, states the social-media revolution is based on 3 assumptions: ads aren’t [...]

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Media’s two tribes – charging for content

Marketing July 12, 2010

The lines are drawn:  charge for content, give content for free. In Media’s two tribes The Economist breaks down the thought of charging for premium content over giving content away.  In this article from The Economist, read about what 2 UK media outlets weigh in their chosen strategy as well a look at some of the [...]

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The maven or the laggard – Clive Thompson’s view

Marketing July 3, 2010

Those early market adopters, the techno-weenies that stood in line for the iPhone 4, they represent only about 13.5% of the potential market.  It seems many consumer and technology products look for the big Apple splash as a sign of cool, hip, and success.  These early adopters are people who play on the what is [...]

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Too many links, a pause for delinkification

Marketing June 21, 2010

A couple recent articles around author Nicholas Carr’s writings and thoughts present a negative symptom of hyperlinks, mainly, reduced reader comprehension.  Too many hyperlinks or links negatively effect our ability to process and understand.  Mr. Carr’s call?  Delinkification. Is hyperlinking a hyper waste?  Search engine optimization (SEO) aside, for the moment, the whole goal of [...]

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5 reasons human resources hurt consumer brands

Marketing June 9, 2010

Every person connected to your organization is in sales and marketing.  Each interaction anyone connected to your company, your government agency, your non-profit, or your university has with the anyone is an interaction with your brand. Every interaction with a vendor, supplier, or competitor is as important as an interaction with a potential customer.  At [...]

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Embrace geolocation, Foursquare, and social media sensory overload

Marketing May 26, 2010

This article, Tech Edge: Hollow Point | Fast Company, offers a view on the latest, greatest–stop me if you’ve heard this before–social media phenomenon around “checking in” through Foursquare. I have to agree with this article that “checking in can be fun, useful, and even indispensable, but only in certain contexts”. However, I’m not sure checkin in [...]

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Tips to turn your blog into a pod(cast) into revenue

Marketing April 7, 2010

Tired of trying to reach a critical mass with your blogs? Tired of sitting in front of the blank compute screen trying to channel your Ernest Hemingway?  What about podcasting?  Podcasting is one great alternative to reach millions. “Podcasting?” You say?  ”To reach more people than my written blog?” You say?  It is true.  And [...]

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How to launch and manage your social media identity – the slides

Marketing April 1, 2010

Last Thursday night I gave a presentation to the Massachusetts Bay Organization Development Learning Group on how to grab hold of the marketing world that’s spinning around us and get a tangible handle on how to launch and manage a social media identity. Both the deck presentation and some recommended resources are available above and below. [...]

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High 5, the wisdom of Twitter crowds

Marketing December 1, 2009

I have not heard a more savaged social media tool than the negative comments I hear about Twitter. What do I hear time and again about Twitter? “I don’t want to hear that someone is waiting in line for coffee. I don’t care”. My response: if you have boring friends, you have boring conversations. Twitter [...]

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Viral marketing and Twitter gone right – the comment & the blog

Marketing September 11, 2009

On my last blog I received a comment I thought deserved a longer response than should be posted within the comment section. So, I decided to pick up the comment and carry it onto a new post. The blog comment david_becker: I disagree with this article as this is a “contest” and not a viral [...]

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Viral marketing and Twitter gone wrong – help Adecco recognize Adecco and win $100

Marketing September 4, 2009

Viral marketing happens when a story or idea takes off and spreads. The story is spread, like a virus, from one person to another through Twitter, the blog world, email, and YouTube – to name a few. In the online community being the object of the viral campaign can bring instant fame, for free, but [...]

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Marketing 2.0 – You better free your mind instead

Marketing August 25, 2009

Marketing 2.0 is about revolution, not evolution. Where marketing and public relations (pr) of the 1.0 world relied on distribution control, marketing 2.0 relies on free distribution and the creative commons. This is less evolution and more revolution. The printing press was the key to unlock information. The printing press broke down the carefully regulated [...]

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Twitter power – Sarah Palin and the tweet to sue the entire Internet

Marketing July 13, 2009

As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of Twitter and social media communication: Late night, July 4, Sarah Palin uses Twitter to threaten to sue the entire Internet. Sarah Palin’s lawyer wrote that “we will be exploring legal options this week to [...]

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Twitter is a waste of time

Marketing July 1, 2009

Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have changed. The roles have changed. In a series of earlier blogs I talk about communication in the age of saturation, so I won’t repeat those points. However, I will revisit one reality: people don’t [...]

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Communication in the age of saturation, part 3 visual

Marketing April 27, 2009

In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people set up to manage their information overload. In the spirit of Henry David Thoreau’s quote, what I began by reading, I must finish by acting. I [...]

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Communication in the age of saturation, part 2

Marketing April 21, 2009

Is your communication effort designed to interrupt people? Think of the filters you put up around your world to manage the saturation of information and decisions you have to make. What percentage of today’s decisions do you make from a telemarketer, billboard, or yellow pages? Conversely, what decisions do you make from a friend’s recommendation, [...]

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Communication in the age of saturation, part 1

Marketing April 13, 2009

The goal of communication is to be understood. Typically, the first piece of communication advice is: know your audience. When you know your audience – their interests, their lingo, their needs – you better relate to their communication style. When you know their style you can write and speak in a way that they understand. [...]

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