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communication saturation

A key to why so many companies blow it in social media?

Marketing August 4, 2010

Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog where he presents his case that brands have always had it correct: Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over [...]

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Too many links, a pause for delinkification

Marketing June 21, 2010

A couple recent articles around author Nicholas Carr’s writings and thoughts present a negative symptom of hyperlinks, mainly, reduced reader comprehension.  Too many hyperlinks or links negatively effect our ability to process and understand.  Mr. Carr’s call?  Delinkification. Is hyperlinking a hyper waste?  Search engine optimization (SEO) aside, for the moment, the whole goal of [...]

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8 steps to better decision making in 2010

Talent Management December 31, 2009

It starts with an executive need: a new market evaluation; improve operating margins; a game-changing technology; your competition is eating your lunch. Whatever the reason, a project is how an organization translates an executive strategy. The ability to scope and deliver a project is a competitive advantage. The best organizations realize project management capability as [...]

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