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marketing 2.0

This social media fad will ruin organization development

Talent Management July 8, 2010

What does the social media fad have to do with business?  How is this social media fad related to organizational development (organization development)?  Are you asking yourself if you really need to bother learning about social media? I’ve heard it all too often and continue to cringe hearing about the lack of effort OD and [...]

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Embrace geolocation, Foursquare, and social media sensory overload

Marketing May 26, 2010

This article, Tech Edge: Hollow Point | Fast Company, offers a view on the latest, greatest–stop me if you’ve heard this before–social media phenomenon around “checking in” through Foursquare. I have to agree with this article that “checking in can be fun, useful, and even indispensable, but only in certain contexts”. However, I’m not sure checkin in [...]

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How to launch and manage your social media identity – the slides

Marketing April 1, 2010

Last Thursday night I gave a presentation to the Massachusetts Bay Organization Development Learning Group on how to grab hold of the marketing world that’s spinning around us and get a tangible handle on how to launch and manage a social media identity. Both the deck presentation and some recommended resources are available above and below. [...]

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Marketing 2.0 – You better free your mind instead

Marketing August 25, 2009

Marketing 2.0 is about revolution, not evolution. Where marketing and public relations (pr) of the 1.0 world relied on distribution control, marketing 2.0 relies on free distribution and the creative commons. This is less evolution and more revolution. The printing press was the key to unlock information. The printing press broke down the carefully regulated [...]

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