Marketing Communications for Action

The right message, to the right people, at the right time:  a portfolio of options to manage.

How long are people willing to give your message:  3 seconds.*

Interruption as a communication strategy has never been less relevant.  In 3 seconds don't sell something, say something.  Convey a message people are drawn into.  We help you identify the best application for marketing, not just the latest tools.

A Major Consulting specialties:

  • marketing and PR evaluation and action planning,
  • social media campaigns,
  • online profile development and management,
  • leadership communication coaching,
  • market channel strategy,
  • feedback facilitation,
  • performance review planning and planning,
  • change management communication, and
  • web 2.0 optimization strategies

We manage your marketing needs within a portfolio of options aligned to your strategic goals.  People tune out before too many presentations and conversations even finish:  is it a case of too much information or information overload?  How can you get beyond this?  What motivates someone to listen to your needs and want to join your effort? 

A Major Consulting’s Global 2000 and entertainment industry experience are the alternative to dreary, dull presentation and monotonous delivery of jargon, memorized figures, and rhetoric. We collaborate with your personality and your organization to create a multi-media, multi-channel information and communication action-plan that aligns strategic direction and stakeholders to your organization’s greatest asset:  your people.  We believe leadership creates compelling opportunity and compelling choice.

The power to convey a vision relies on words, pictures, and presentation - there is no, one, right way, but multiple ways to inspire.  A Major Consulting helps people and organizations develop the story that people value, remember, and stay motivated by.

The competitive future of your company to return shareholder value relies solely on participation.  Shareholders buy and sell daily, your talent is the bottom line.

If this is too touchy-feely or “Kumbaya”, please know “Kumbaya” is not only a song, but seems to be a prime avoidance strategy for some organizations.  This website can still provide value click this link and I can you and your executive team can learn “Kumbaya”. 

However, as you sing “Kumbaya” think of the lost costs your stakeholders and your organization feel as confidence is eroded?  Any effort and cost to create an engaged organization is far less costly. Contact us and start a new conversation...

*people decide in 3 seconds if a website is worth their time

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Experience
includes:

  • Deloitte Consulting
  • Booz Allen Hamilton
  • Millipore
  • Starbucks / Hear Music
  • Rounder Records
  • Perot Systems Consulting
  • Federal Bureau of Investigation
  • National Geospatial-Intelligence Agency
  • Department of Homeland Security
  • Xerox
  • Raytheon
  • NS Design
  • Dutch Bike Company
  • Office of Management and Budget
  • Department of Defense - Joint Chiefs of Staff
  • The United States Army
  • The United States Marines
  • Chevron
  • Caterpillar
  • Eli Lilly
  • Circuit City
  • Nike
  • Verizon
  • Hewlett Packard
  • CEMEX
  • Interaction Associates
  • Lucent
  • Velorbis
  • Rockwell Collins
  • Pfizer
  • Hoffman-La Roche
  • Berklee College of Music
  • MALEV
  • Office of Personnel Management
  • British Petroleum
  • Hungarian National Government
  • Beijing Government
  • Analogical and Neural Computing Laboratory

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    The logo represents a few aspects that continue to influence my approach.  

    1. The triangle is taken from the Greek letter Δ known as Delta and Δ is used in science to denote change; in finance to measure the rate of change of an option value; and in economics to represent the macroscopic change in the value of a variable
    2. The Δ set in superscript is my reference to the power of change and the power that change has and read to the power of change.
    3. In music, a superscript Δ represents a major triad of 3 notes:  the root, the 3rd above the root, and the 5th above the root.  I have co-opted the triangle symbol to also represent 3 common change aspects of people, process, and technology or the project triple constraint of time, budget, scope.
    Taken together to represent that any change has major consequence.  

    A Major Consulting logo
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